🧠 Marketing Campaign Dashboard 2025
Advanced marketing analytics in Python — uncovering ROAS, efficiency, and growth insights.
📘 Overview
This dashboard analyses marketing performance data — showing spend, revenue, ROAS, CPA, and conversion efficiency for each channel.
It helps identify which campaigns deliver the best return and where budgets should be reallocated.
📊 Key Insights
- Monthly Spend vs Revenue (2025)
- ROAS by Channel
- Efficiency Frontier (Spend vs Conversions)
- Pareto (Top 20% Campaigns Driving 80% Revenue)
- Correlation between Clicks, Leads, Conversions
🚀 How to Run
⚙️ Requirements
pandas
numpy
matplotlib
openpyxl
💡 Example Highlights
Total Revenue: £85,620 Total Spend: £8,630 Overall ROAS: 9.9 Best Channel: LinkedIn
📜 License
MIT License © 2025 Marzieh Borhani